昨天(10/16/2008)的新聞，Apple推出新電腦，包括平價化的新電腦系列。

向來聽說蘋果好用。今年要換電腦時，考慮過買台好的傳統電腦，或是用相同的價錢買台普通的傳統家用電腦以及一台普通的NB。還是不太習慣買台NB，把家當隨身攜帶；怕掉了砸了，所有寶貴的Data也當了。

當時請教過電腦專家機車大仙，提過對蘋果有意思。機車建議幾款，還稱讚阿豹金多。我從沒買過NB，對電腦價格一點普通常識(sense)都沒有。看機車的回應還想，蘋果不就是NB，能差多少錢，怎麼會買不起？

上網查了蘋果的價格後，才驚然發現蘋果真是高不可攀！我以為千元美金左右的價格，大概只能買半台；這下我可真成了現代的晉惠帝，白癡似的問普通人「何不買蘋果？」

看到蘋果推出又新又快的電腦，平價化約美金1299左右。若嫌太貴－－對我來說實在還是太貴，別急，蘋果為了打入錢少人多的新市場，還特別低價推出基本型電腦，只要米金$999左右！

蘋果總裁Mr. Jobs說：

"We don't build these for the Street," Mr. Jobs said during a brief interview after presiding over the launch event at Apple headquarters here.

原來蘋果不是為了路人甲路人乙路人丙路人丁而設計的，新款低價也不是為了路人甲路人乙路人丙路人丁而訂。嗯，看來像我這種路人辛路人苦路人癸要買「平價」蘋果，是路遙無望了！！

＝＝＝＝＝＝＝新聞剪貼＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝

蘋果推出兩款新型Mac筆記本電腦

 

2008年10月15日10:13

Getty Images

蘋果CEO喬布斯宣佈發售新品

蘋

果公司(Apple Inc.)宣佈﹐將推出兩款新型MacBook筆記本電腦﹐這兩款電腦的外殼是由一整塊金屬製成﹐旨在應對預計將導致消費類和商務高科技支出銳減的經濟蕭條。

這兩款新電腦特殊的製作工藝降低了其生產成本﹐這點很可能會引起分析師和投資者們的關注。

這兩款電腦採用Nvidia Corp.的圖形處理晶片﹐蘋果電腦稱該晶片的速度比其以前使用的晶片快五倍。這兩款新筆記本電腦在打開時就能自動運行﹐而且配備了可拆卸電池﹐這是以前的蘋果電腦所沒有的。

這兩款電腦中﹐有一款採用15.4英寸顯示屏﹐處理器運行速度為2.4GHZ﹐零售價1,999美元。另一款擁有4GB內存﹐處理器運行速度為2.8GHZ﹐零售價格2,499美元。這兩款電腦週二發貨﹐將於週三上架銷售。

 

http://chinese.wsj.com/big5/20081015/tec102229.asp?source=whatnews1

 

 

Apple Holds Prices on Laptops

Computer Maker Refreshes MacBook Lineup, Stays Away From Low End of Marke

TECHNOLOGY

OCTOBER 15, 2008

CUPERTINO, Calif. -- Apple Inc. refreshed its laptop-computer line with aluminum models that use a new manufacturing process, but the company didn't decrease prices as much as anticipated ahead of what is expected to be a tough holiday selling season.

 

Apple Unveils New Laptops

2:00

Apple Inc. unveils its latest lineup of laptop computers. The company updated existing models and cut the price on its least expensive laptop to under $1,000. (Oct. 14)

Apple Chief Executive Steve Jobs on Tuesday unveiled upgraded versions of its MacBook, MacBook Pro and MacBook Air notebook computers. The MacBook and MacBook Pro, which began shipping Tuesday, now have a casing made from a single piece of aluminum. Each also has a glass track pad that can handle multitouch gestures in a similar way to the iPhone.

The laptops also boast much faster graphics performance, which Apple attributed to switching to a new chip supplied by Nvidia Corp. from components made by Intel Corp. The circuitry is expected to help accelerate game software and help with chores like playing movies.

The new aluminum MacBook starts at $1,299, while the MacBook Pro starts at $1,999. Apple also said it would offer a basic, white entry-level MacBook for $999, $100 lower than before.

Some analysts had been expecting new models from Apple at around $800, targeting the fast-growing market for lower-end devices.

Gene Munster, an analyst at Piper Jaffray & Co., said the pricing could indicate that Apple feels confident about demand despite economic concerns. Apple's stock has declined about 45% this year on worries that economic slowdowns in North America and Europe are beginning to effect Apple. The company's shares declined 5.6% to $104.08 in 4 p.m. composite trading on the Nasdaq Stock Market.

Getty Images

Apple CEO Steve Jobs announced new versions of the MacBook Pro and MacBook laptop computers at an event at Apple headquarters in Cupertino, California.

"We don't build these for the Street," Mr. Jobs said during a brief interview after presiding over the launch event at Apple headquarters here.

Analysts have said Apple sorely needed to upgrade its family of laptops -- its most crucial product line in terms of its immediate financial contribution. Apple's laptop sales reached $2.24 billion in its fiscal third quarter, which ended June 28. That represented 62% of the $3.61 billion in total Macintosh sales. Laptops brought in more revenue than any other business at Apple, exceeding the $1.68 billion in iPod sales and $419 million in iPhone sales for the quarter.

In the quarter through September, Apple shipped nearly 30% more PCs than it did a year earlier and increased its market share to 9.5% from 7.7%, research firm Gartner reported yesterday.

A combination of sleek industrial design and interest in the company's Mac operating system has helped Apple's Mac business outgrow the broader PC market by two to three times in recent quarters.

—Ben Charny contributed to this article.